John Thackara’s provocation-is not enough if industries get awards for “contaminating less”
John Thackara [In the Bubble and Doors of Perceptions] talks about the way to agency at AIGA Design conference at NCSU this month. One of his greatest provocations has to do with the role of designers in the green movement.
“It doesn’t mean minimize adverse effects on nature, we should go for a target of NO EFFECTS. I quote, a thief that tells a judge that he is stealing less than before, will receive no leniency. So why companies get awards for contaminating less, even though they are still polluting…“