Method/ User Behaviors & Mental Models
FEB1/ Mapping visually to understand behaviors/ What moves people? After going to the field we define some aspects, behaviors and activities that are relevant. The teams do a brainstorm session to put down and associate some of these ideas. We use to “anchor” words: DRIVERS (emotional + functional) and TRANSGENERATIONAL DESIGN. After commenting everyone’s appreciation and thoughts over these two topics, the designers organize the information in affinity diagrams. By mapping their ideas out, they find a particular scope to narrow down the following field explorations.
Entry filed under: US Version Design for Social Innovation.