1.1 Quantitative and qualitative secondary data on the topic
JAN22/ FIRST @DESK SONDEO In an exploratory phase, it is relevant to a first approach to the topics we will be working on. That being: aging, transgenerational design, user-centered methods, design research, etc. We, always come into research with our values, our assumptions and our beliefs. To start thinking on others, we have to build upon the existing knowledge, the ideas that have been written about a certain theme and the research that has been done. We need to be ‘pre-informed’ about what others have been investigating on the area or even just collect secondary data not to immerse in a “blind exploration”. This is a choice, as we believe is important to have some kind of idea when you have interchange with stakeholders. They frequently manage information (either coming from market research or other source). This would be something similar to the “Sondeo” but an “@-desk-sondeo”.
A Sondeo means to get a sense of what is happening. We’ve adapted it to be a pre-phase to inform the exploratory research phase. The information is mapped in an associative way, so that the students can identify areas of interest. William Calloway and Celise Bravo-Taylor made an excellent graphic map for the quali/quanti sondeo. Through hierarchization of topics and data they achieve some sense of what is going on under their own informed criteria. The other groups also did a great job in understanding main ideas like: considering other key actors such as care givers, taking in account that old people weren’t always old, which are their isolation state, etc. We looked around interesting topics to “put their hands on” in the exploration to begin.