1.2 Meeting with counterpart + Lecture
Jan 13th/ Limitations and requirements of the project. Meeting real counterparts become indispensable to understand the limitations and boundaries of the project. Overall when we are engaging in a “business reality”. In this case, we have various stakeholders, one of them is the community itself (social project). Yet, to make the project more “real” to our designers, we will be partnering (joint venture) with Design Central Studio, from Ohio: http://www.design-central.com . They’ll be participating and collaborating with the course as counterpart and stakeholders. Contact will be kept throughout the semester via Skype. Gregg Davis, Richard Lane and Rick Hagee, from Design Central, will be assisting the course. In this first contact, some ideas and boundaries were set upfront to the our Studio. We also had the participation of anthropologist Alexa Anderson. Ideas like: How should we, as designers, develop engaging experiences were posed. “We should get into their heads”, Davis mentioned. They remarked the idea that old people shouldn’t lose their identities, we can’t treat them all as a whole. They have independent ideas, expectations and emotional motivations. What are their psychological needs? The DC group mentioned that there might be stereotypes in our minds that should be vanished. Social isolation is definitely a theme to consider. Some actual solutions were also criticized, as they are made essentially from just the designer’s point of view, without considering the people involved. Other topic that was relevant was not just to work on Functionality, but also with emotionality (see diagram).
Finally, Gregg Davis gave an open lecture to the Design community at NC State. He touched the basic topics of Design and emotions, showing us some findings and insights coming from researchers in Yale and Princeton through MRI investigations of Brain reactions to decisions. Based on the relationship we have with products/brands and making a comparison with the relationships we have with people. He calls this the 5 emotional stages: 1) impressions 2) interactions 3) reliance 4) extended trust 5)a dvocating. These relationships can help us to set up steps for the goals that we want to achieve with our end-users. We would like them to “bond” with our designs, overall to achieve sustainability and not to make products that are fashionable but disposable. We should consider these things in our research.